STIGA SPORTS PARTNER IN THE CROWN PRINCESS COUPLE FOUNDATION FOR CHILDREN AND YOUNG PEOPLE Generation Pep is an organization that ensures that all children and young people in Sweden are prepared to be able to live an active and healthy life. The initiator of the foundation is the Crown Princess couple and works together with committed actors from the whole community - from local elders and politicians to nonprofit organizations, public institutions, and the private sector. 

UNPLUG AND GET ACTIVE STIGA Sports launches its own initiative to alert young people to actively engage and live a more healthy lifestyle. We call it ”Unplug & Get Active”, we want to shift focus from the mobiles and computers to the analog recreational activities such as kick scooters, football, table hockey and floorball.